Digital facelift for golf
Golf is boring and old? Not at all! We prove this by providing comprehensive support for the global golf channel of the Mercedes-Benz brand. Since we started with our customer in January 2016, we have enjoyed numerous successes through original measures. With a constant increase in reach and above-average engagement rates, we have sharpened the image of golf. How can this be achieved? By thinking ingeniously, also in digital terms.
We see golf as a great innovation platform – and therefore plan, produce and distribute channel-specific digital content. We also measure success from brand awareness to lead generation to enable continuous growth. Golf is a sport that has much more to offer than wide drives and elegant green spaces. Rather, every single shot is a detailed, hard piece of work. Just as meticulous is our team, which consists of golf-loving social media professionals and social media-loving golf professionals. We work with expertise and passion, but always with a calculator in our hand. That’s why Apollo18 has made it its mission to bring a variety to golf that is unique.
We always hit the sweet spot
To us, golf does not only take place on the net, but also on site at the most important tournaments worldwide. We develop and create content formats for specific target groups ranging from simple photos to web series and moving images. With the awareness that Mercedes has been supporting this sport around the world for over 30 years, traditional values are very important to us. At the same time, we want to inspire young people to play golf. As a digital long-hitter we never miss the sweet spot!
Well-equipped for every game situation
Among others, golf pros Bernhard Langer, Rickie Fowler, Inbee Park and So Yeon Ryu are among the Mercedes-Benz brand ambassadors. Just as every pro has 14 clubs for every terrain and every position in the golf bag, we have a well-stocked arsenal of techniques and tactics for every digital briefing. Whether Social media, websites, media, influencers, brand ambassadors, rights partners, distribution partners or national companies, we get all stakeholders in place at the right time.
The perfect drive for the future
It doesn’t work without quality assurance. We measure and analyze the success of our work. Our digital team is able to quickly identify solutions for technical customer requests, provide platform-independent advice, and offer technical support during implementation. In this way, we can guarantee results that are significanty under par.