We are Apollo18. As sports enthusiasts, we create live experiences and develop digital content with the aim of connecting people and brands through sport.

Selected projects

At home on every playing field

We work every day to inspire people through the power of sport and make an impact on the society we live in today. For our international customers, we are prepared to make that final push in extra time – a short round trip through our project world.

UNICEF - Running

Running for good

UNICEF Germany focusses on innovative peer-to-peer fundraising concepts in sports, mainly in the area of running. With their nationwide campaigns, UNICEF calls ambitious runners to collect donations for malnourished children during running sessions and selected events. Apollo18 supports as creative lead agency and implementation partner.

• Strategy & creative concept
• Website concept & implementation
• Editorial & content production
• Public Relations & communication

Mercedes-AMG

With an Art-Car through the ‘Green Hell’

We love special and creative motorsport projects. For the 24h race at the Nürburgring, we had the opportunity to design an art car together with Mercedes-AMG and the artist Andrew Mytro with the theme 'Beast of the Green Hell' and send it into the race over the legendary Nordschleife. From the idea to the production of the print data to the design of a unique poster, we had the privilege to be in charge of the realization of this very special Mercedes-AMG GT3.

• Strategy & creative concept
• Content creation, production (poster) & distribution
• Project & Stakeholder Management

DFB - Football

From DFB-Pokal into the future

Ensuring the brand activations and visibility of all DFB-Pokal sponsors before and during all Pokal match days is one key task of Apollo18's work for the DFB. Additionally our team contributes to the thought leadership aspirations of the organisation through regular state-of-the-art innovation sessions discovering new opportunity spaces for the future of football.

• Project- & partnermanagement
• Partner activation
• Match day handling
• Innovation- & strategy consultancy

comdirect

From the beach onto the waves

As digital bank and service provider, comdirect appeals to broad audiences. From their football sponsoring for Borussia Dortmund to content initiatives around various sports the marketing approach in sports focusses on innovative sponsoring activations and content formats. As full service provider Apollo18 helps to bring sports to life on site and on the screens of the target groups.

• Event & project management
• Digital activation
• Content creation & design

ABUS - Equestrian

Safe riding in style

Together with the leading brand in equitation Pikeur, Abus developed an unique helmet to set new standards within the sports. From product design to launch communication, our team had the chance to support on a full service range , ensuring to bring the new king of helmets to life.

• PR & Communication
• Editorial Social Media & channel management
• Content creation & distribution
• Product design

Mercedes-Benz

A tradition unlike any other

As the lead agency of Mercedes-Benz in sports marketing, Apollo18 delivers services from strategy to execution across the brand's global sports platforms Esports and Golf as well as standalone assets such as Roger Federer and the Laver Cup in Tennis, Jan Frodeno in Triathlon and VfB Stuttgart in Football.

• Strategic consulting
• Market Research & Performance Monitoring
• Actionable Strategies & Creative concepts (digital & live)
• Content creation, production & distribution
• Project & Stakeholder Management

Die Bayerische - Football

Football activation Bavarian style

Since the season 2016/17 Die Bayerische is the main sponsor of TSV 1860 München. The main sponsoring goals are growing brand awareness, image transfer and enhanced product sales. Therefore, the Bavarian insurance activates a broad range of existing sponsoring rights, trying to push the limits in terms of sponsoring effectiveness. Since 2020 Apollo18 as supporting the sponsorship activations across channels and initiatives.

• Project & partner management
• Activation of sponsorship rights
• Creative concept & visual design
• Social media content production

Mercedes-AMG - Motorsports

The World’s Fastest Family

At the edge of brand identity and motorsports, Apollo18 leverages Mercedes-AMG's world-renowned Formula One team across the brand's digital channels while managing its dedicated motorsports channel, Mercedes-AMG Motorsport, since going live in 2021. In doing so, Apollo18 combines digital communications with market-orientated project management based on strategic expertise and motorsport know-how.

• Communications strategy
• Creative Concepts & Content Management
• Market Research & Performance Monitoring
• Project Management

Mercedes-Benz - Golf

Dedicated to the Perfect Drive

As a long-term partner of Golf, Apollo18 supports Mercedes-Benz in activating the world's leading Golf tournaments The Masters and The Open to engage one of the most valuable luxury audiences in sports. Beyond the professional game, Apollo18 empowers 45 markets in utilizing Golf to regionally connect with their customers by orchestrating the company's global amateur event MercedesTrophy as well as a phygital 9-hole tournament series, the Mercedes-Benz After Work Golf Cup.

• Platform Strategy & Management
• Orchestration of professional and amateur assets
• Creative concepts (digital & live)
• Content creation, production & distribution

Red Bulls - Icehockey

Fully connected – SAP Garden München

Together with FC Bayern Basektball and SAP, Red Bull builds one of the most iconic sports arenas in Germany - the SAP Garden, home of Red Bulls icehockey. In close collaboration with Red Bulls' commercialization team, Apollo18 delivers solutions for digital sponsoring rights and activations in order to build a futureproof, interactive customer approach from the house door to the stadium seat.

• Digital Consultancy
• Commercial activations
• Digital infrastructure & developments

Mercedes-Benz - Esports

Progress is a virtue

Supporting Mercedes-Benz in expanding its virtual footprint, Apollo18 activates the company's global Esports assets to engage a progressive demographic of Esports enthusiasts and shape tomorrow's understanding of luxury. From the League of Legends Worlds to SK Gaming, Apollo18 is a crucial and dedicated part of the brand's Esports activities.

• Platform Strategy
• Communications & Creative concepts
• Content creation, production & distribution
• Project & Stakeholder Management

Mercedes-Benz - Football

Home is where the heart is

Building upon its local roots, Apollo18 supports Mercedes-Benz in activating the Bundesliga's VfB Stuttgart as both the most popular sports club in the region as well as a beloved icon among its workforce. Furthermore, Apollo18 helps the company make the most of its annual Mercedes-Benz JuniorCup, an internationally renowned youth tournament, and its virtual equivalent, the eJuniorCup.

• Platform Strategy
• Customer Care & Employer Branding
• Creative Concepts & Content Production
• Project & Stakeholder Management

Right to Play

Germany’s Sports Charity Quiz

Right to Play is a global NGO dedicated to the education, development and safety of children worldwide. The annual Sport Charity Quiz is one of our heartfelt projects by conviction. It is suitable for everyone who wants to do good with sports knowledge. Whether individuals, clubs, teams or companies - participation supports Right To Play programs worldwide.

• Event & project management
• Digital activation
• Content creation & design

Mercedes-Benz - Tennis

Serving Luxury

At the heart of contemporary luxury, Apollo18 activates the partnership of Mercedes-Benz with Tennis star and lifestyle icon Roger Federer to build upon the brand's heritage in excellence and exclusivity. Flanked by the company's commitment to the Laver Cup, an annual invitational tournament of utmost standards, the partnership is a blueprint for how to unite sports and high-end luxury.

• Partnership Strategy
• Communications & Creative concepts
• Content creation, production & distribution
• Stakeholder-Management

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Jobs

The transfer window is open

Sporting values such as fairness, respect and honesty are firmly embedded in the DNA of our team. We want to have determined team players with clear strengths who take our fundamental convictions on to the field of play. We enjoy every aspect of the game. Our tactics are variable and we create new chances through our willingness to run, ripping holes in any defence. Are you ready for a transfer?

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Team spirit

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